Google AdWords

Google Ads is one of the leading platforms for paid search advertising that allows you to target your customers in the most relevant and specific way. Google dominates the online advertising market, which is why many companies across various industries use Google Ads to run their online campaigns.

As online interaction and communication become more and more significant, businesses are beginning to leverage the immense potential of online advertising opportunities. At DigitalForge, our specialized Google Ads managers work within your budget to achieve the maximum results.

Why Should Your Business Use Google Ads?
Google Ads has the most advanced platform for paid search, outperforming competitors like Bing Ads. It allows advertisers to set a daily budget for each campaign, choose bids for each ad group and keyword, and access features like ad scheduling, location targeting, and mobile device settings.

Google assigns a quality score to each keyword in your ad campaign. The quality score partially determines the cost per click for an ad ranking in the top position on Google. If you want to improve your quality score, DigitalForge can help. We can optimize ad relevance and landing page content to increase your quality score, ensuring the most qualified visits to your website.

Our passion for combining your business with our years of expertise in Google Ads management results in a highly cost-effective advertising model with tremendous reach and potential.

Pay-Per-Click (PPC) Advertising
PPC advertising places you at the top of search engine results pages, delivering instant traffic. With Google handling two-thirds of all searches in Turkey, Google Ads continues to be the most effective PPC advertising tool. Not only does it position your site in front of those searching, but it also complements your existing SEO strategies by testing keywords accurately.

Competitive Campaign Analysis
Understanding how your competitors run their Google Ads campaigns gives you the advantage to outperform them. We regularly provide you with analysis on their bids, spends, and landing pages.

When you create a campaign, it is essential that your team aligns the focus of your ad groups with your campaign’s topic. For instance, if you're running a campaign for sneakers, your ad groups could include red sneakers, brown sneakers, and green sneakers. Each group targets different keywords. If your team creates inconsistent ad groups and keywords, it could lower the performance of your campaign and increase costs.